Bullpenn

Client: SYFY

Role: Creative Producer, Senior Account Executive

Brief: Brainstorm and pilot news driven video pieces that include a brand/editorial spin. Ensure the videos can live across platforms, from YouTube to social and on-air.

Execution: With the goal of making the SYFY WIRE office a character in our “topical” video series, I lead a team that piloted the SYFY WIRE Bullpen. The series, set in the wire office, took a point of view heavy approach to breaking down trailers and other breaking genre news. The videos were created at break neck speed, scripting, shooting, and going live the same day news broke.