Fantorials

Client: SYFY

Role: Creative Producer, Senior Account Executive

Brief: Create relevant Geek Culture content around the holidays activating micro influencers.

Execution: In partnership with fan creators, we captured videos and micro-content of four (4) holiday geekwear projects, outlining the materials required and detailing the process, step by step. The “Fantorials” franchise extended across social, digital and on-air, generating awareness and clicks to SYFY Wire during the holiday season.