Client: HBO
Role: Creative Producer, Project Manager
Brief: The HBO team planned a GIRLS branded bike share in Austin but didn’t know how to extend their promotion into the digital space and create authentic conversations around the premiere of their new show.
Execution: I ideated and pitched through a Twitter focused experiential activation to enhance the bike share. I facilitated partnerships with local Austin vendors to create a social media “scavenger hunt” and give away free food and drinks to festival attendees who followed @girlsHBO on Twitter. The social media “scavenger hunt” reached over 4,033,466 individuals over 5 days making it the fastest growing HBO twitter handle to date.
