Little Demon (FX)

Client: FX

Role: Strategist, Copywriter

Brief: Create a social campaign for the adult animated series, Little Demon, where the Devil (Danny DeVito), and a reluctant mother (Aubrey Plaza) do their best to raise their Antichrist daughter (Lucy DeVito).

Execution: To generate week-over-week excitement for the series, I oversaw the production of clips, quote cards, guest star graphics, and live tweets. As a premiere stunt, I ideated and sold through an influencer activation, working with creators on #WitchTok to summon the premiere episode into existence. Additionally, I had the pleasure of interviewing Danny and Lucy DeVito at a screening, and wrote a script, re-contextualizing footage from an episode into a fake war movie trailer between rats and roaches.