Client: Oxygen
Role: Senior Account Executive, Project Manager
Brief: Drive mass awareness and hype for the 20th season premiere of Snapped through an immersive influencer activation.
Execution: Leading up to the season premiere, I lead a team that turned true crime influencers and super fans into detectives. The team created “evidence boxes,” sourcing real case materials and activating influencers to review the evidence in a series of engaging Instagram, Twitter and Facebook posts for their crime-loving audiences. The featured “evidence boxes” were Oxygen branded, further driving network and episode recognition.
All posts included tune-in messaging and a CTA to watch the premiere.
